There are so many variables that most people don’t know where to start. Readability variables include, but are not limited to, considerations like traffic speed and direction, reading distance, letter height, background, lighting and several others.  We also have to consider municipal  and landlord requirements, which may or may not dictate the allowed sign sizes and even the background allowances.

It’s as much a science as it is an art.  We work hard to ensure that your sign is readable, reasonably priced and will last as long as it should.  We’ll work as your partner in reaching the audience that you want to reach with the message you want them to see.